The genre I have chosen is hip hop but with a sort of pop-rap twist. I think it is the easiest to impersonate without becoming too difficult to produce ideas.
Also, with the majority of songs in this genre have a relatively fast beat, lots of cutting will be necessary which is something I wanted to do anyway which additionally keeps the video new and exciting. I have decided on my genre but I must now search for songs which fit this criteria.
The criteria or conventions of the genre is as already mentioned, (fast beats more often than not) so therefore the cutting in the film will need to be plentiful and essential. Firstly, the words usually tie in with what the artist is saying so I need to try to incorporate that technique into my work, they also mouth some of the words when less action is taking place in the scene. Not only this, but the cuts include differences in background, camera angle clothing changes and amount of people included. (lighting, Camera, Mise en Scene and editing). Exceptions can be made however, an example of an unconventional is the Lazy song by Bruno mars which I will research on my next post along with four other similar videos so I can study in detail what makes each video work and why.
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