Iv'e decided to look at other genres for tour posters as this will help me to understand what conventions are found on other artists artwork etc. It means I can better target my audience and avoid using other genres' techniques altogether. This one of Razorlights "en Tournee" is an excellent example because it's a simple and elegant poster which gives no more information than in needs to. It features an inset of their album, a newer photo of the band and a few sponsors along the bottom. This in turn reflects their music which is simple, subtle and infectious. The previous poster I researched with Kanye West on the front was colourful and vibrant, the similarities between them are very little, other than use of a lot of black on the poster. Razorlights' music is simpler as is their poster. This indicates to me that I need my poster to be relatively busy, however I may find a similar genre poster which is simple so if I do I need to take that into account as well.
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