Summary of my research so far

In the past few days, I have examined the use of media techniques in music videos, album artwork/covers and poster for tours. The experience I have gained is that the genre I have chosen to do (hip-hop/rap/R&B) has similar conventions throughout but it can differ in appropriate cases. I have identified that animation may be appropriate when it comes to creating my album cover and poster but I will stick to filming normally when I create my video. Such conventions I could use in my video is slow motion for certain quotes in songs or situations, making sure my characters are appropriately dressed such as using sunglasses and dressing in similar clothing if there is more than one artist. As I've just mentioned animation has a heavy influence on the other two products I've researched so I should maybe follow such conventions. Next I will identify my target audience and identify what attracts them to certain aspects or areas of my chosen genre.